List brokerage services from Lewis Direct will help you...
The lists you choose are critical because they have the greatest impact on the
success or failure of your promotion. We understand this and make list
recommendations based on a thorough knowledge of list selection criteria and
your marketing needs to earn you the highest response rates.
We also:
- Research lists for your market and provide you with detailed
descriptions on datacards.
- Discover what similar mailers have done successfully.
- Investigate your past experiences with lists you’ve already used
to determine their worth.
- Pre-clear samples of your mailing.
- Provide list counts specified to meet your needs.
- Create a list quantity chart matrix based on counts and segments
such as geography, job title and function.
- Place your list orders in a clear organized format and secure
reciprocal agreement and permission to mail to multi-buyers.
- Receive and handle list rental agreements or guarantee of payment
to list managers to ensure payment in 30 days.
- Pre-pay directly to list managers for established clients.
- Verify that orders are received and follow the process through to the end.
- Get final counts based on specifics in order and check final counts
against earlier estimated counts (the two are often different).
- Verify the service bureau received the tape in good condition.
- Coordinate with the merge/purge house on identifying tapes,
quantities and merge priority.
- Notify the list manager of a change in mail date if your print
schedule changes.
- Review the merge/purge report from the service bureau to ensure
gross quantities match list invoice quantities.
- Arrange for a back-end disk so you can track keycodes when the
brochure does not allow for capturing keycodes.
- Return nixies to the list manager and arrange for credit for
returned mail if quantity is excessive for bad addresses identified
from the merge/purge report.
Extra things we do as veteran list brokers:
- We get approvals from large databases so we see what other mailers
are doing
- We get new list promotions so we're up on the latest lists, segments
and overlays
- We act as decoy names on various lists
- We talk to other list brokers so we have an idea of what works for them
- We understand ACXIOM's coding systems
- We know which list managers are efficient and we stay on top of those
that are not
- We do count requests split by geography, title, and so forth and
compare to previous tours, if necessary, to maintain consistency when
ordering
- We do a list matrix split by list title, segment, quantity available,
quantity ordered and other helpful criteria
- We handle List Rental Agreements and Guarantee of Payments
- We arrange for a back-end disk for the mailer to track keycodes
when the brochure does not allow for capturing keycodes
- We obtain net name pricing on a list invoice when the list is over or
even close to 50,000 gross names
- We try to reduce telemarketing invoices when the minimum seems
excessive on smaller orders
- We supplement our understanding of what lies behind a list datacard
by looking at actual brochures for each list owner, from decoy-name
mailings and trade show expo halls