The Lewis Direct Advantage
Cutting-Edge Database Management
Laser-Focused List Brokerage
We sponsor - Ralph Elliott's: Effective Seminar Marketing
Strategic Partner - John A. Suleiman
Creative & Production Services
International Marketing
Testimonials
Client List
Mark Lewis
Contact Lewis Direct

The Lewis Direct Advantage

How does the Lewis Direct Advantage work for you?

Receive the benefits of having your...

Entire promotion analyzed for its effectiveness, from your offer to your copy and graphics to ensure maximum results. Strategy and goals evaluated and enhanced to help you meet your budget and exceed your expectations. Market thoroughly researched to make certain the lists you receive and mail provide you with the highest response rates. List orders placed and monitored from the beginning to the end of the process to ensure you get the most from your investment. Merge/purge and all list-processing needs resolved with the latest cutting-edge technology including the ability to backmatch to ensure you capture all critical source data. Creative direct marketing needs from copy and design to printing taken care of to create a powerful direct marketing piece. Own house list managed and marketed to add profit to your bottom-line.

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Laser-Focused List Brokerage

List brokerage services from Lewis Direct will help you...

The lists you choose are critical because they have the greatest impact on the       success or failure of your promotion. We understand this and make list       recommendations based on a thorough knowledge of list selection criteria and       your marketing needs to earn you the highest response rates.

We also:

Research lists for your market and provide you with detailed descriptions on datacards. Discover what similar mailers have done successfully. Investigate your past experiences with lists you’ve already used to determine their worth. Pre-clear samples of your mailing. Provide list counts specified to meet your needs. Create a list quantity chart matrix based on counts and segments such as geography, job title and function. Place your list orders in a clear organized format and secure reciprocal agreement and permission to mail to multi-buyers. Receive and handle list rental agreements or guarantee of payment to list managers to ensure payment in 30 days. Pre-pay directly to list managers for established clients. Verify that orders are received and follow the process through to the end. Get final counts based on specifics in order and check final counts against earlier estimated counts (the two are often different). Verify the service bureau received the tape in good condition. Coordinate with the merge/purge house on identifying tapes, quantities and merge priority. Notify the list manager of a change in mail date if your print schedule changes. Review the merge/purge report from the service bureau to ensure gross quantities match list invoice quantities. Arrange for a back-end disk so you can track keycodes when the brochure does not allow for capturing keycodes. Return nixies to the list manager and arrange for credit for returned mail if quantity is excessive for bad addresses identified from the merge/purge report.

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We Sponsor - Ralph Elliott's famous program: Effective Seminar Marketing

Click here for brochure: Effective Seminar Marketing Brochure Back to Top

Strategic Partner - John A. Suleiman

John founded Reliable Lists Inc. in 1990. Before starting Reliable Lists John worked with Anver Suleiman (his Dad) for 8 years, marketing and implementing seminars, conferences and tradeshows for a prestigious list of continuing education marketers. John developed the 20 years running "Strategic Marketing of Seminars, Conferences and Expositions" (SMSCE), an annual event for conference, seminar, training and exposition marketers. Over the past 16 years John has earned a reputation as one of the most incisive, results driven list brokers available to the seminar, conference, training and tradeshow industry. For over 25 years he has consulted and helped dozens of associations, seminar, conference and tradeshow companies and training organizations become more profitable. His clients have included seminar conference and training companies, universities, associations, publishers and tradeshow companies around the country. In addition, John's articles on strategic marketing and list selection strategies and techniques have appeared in both professional and general business journals. He has spoken at a wide range of industry events including: Meeting Planners International, American Sales and Marketing Institute, Strategic Marketing of Seminars and Conferences, American Society of Association Executives, Software Information Industry Association, International Association of Exposition Managers, Association for Continuing Higher Education, American Society for Continuing Engineering Education, and American Nurses Association. John has been active in a number of professional associations including: Direct Marketing Association, Association for Continuing Higher Education, University Continuing Education Association, Meeting Planner's International, International Association of Exposition Mangers, Society of Independent Show Owners, and has been both on the planning and education Board Committees for the New York Society of Association Executives and the New York Chapter for the International Association of Exposition Managers. John and Reliable Lists serves as a Lewis Direct Partner helping conference, seminar, training and exposition marketers get bigger returns on their marketing dollars. John can be reached through Lewis Direct or contacted directly at 719-271-8756 or jsuleiman@peoplepc.com.

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Cutting-Edge Database Management

Lewis Direct's database management will make your lists more powerful...

Lewis Direct's database experts know how to manage, tweak, and nudge the       complexities of list processing to make certain you're getting the most from       your lists and promotions.

These services include:

Multi-pass de-duplication and merge/purge to provide extra filtering, and eliminate all wasteful, costly duplicates in your lists to further cut your mailing costs. Keycoding to track the results your lists produce. Cleansing your existing data entry errors, such as inaccurate zip codes, addresses and prefixes, to improve your database’s efficiency. Back-matching so you never have to worry about uncollected source data with our unique fail-safe system that helps recapture lost keycodes. Max count per location to reduce your mailing and printing costs as a result of eliminating multiple pieces to the same address. Identifying multi-buyers to target the individuals on your lists most likely to purchase your product or service. Standardization to ensure your records are updated for cost-saving bulk-mailing while verifying and correcting address and zip codes for improved deliverability. Suppression file inclusion to keep customers who’ve requested their names be removed from your lists happy by ensuring you’re not mailing to them. SCF/market analysis to identify your most productive markets, helping you refine your market definitions and improve your campaigns. NCOA data appending to keep your data updated, keeping you in touch with the 1% to 2% of the population that moves each month.

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Creative & Production Services

Let the Lewis Direct Team provide you with the services you need...

You know how complex the direct mail process is. To create and implement a       successful campaign, you must make certain you:

Identify and purchase the best lists Process those lists and your house file accurately and effectively Present a strategy and offer that moves your market to action Create powerful material with copy and design that achieves your goals Use the best production, lettershop, and printer services available to ensure top quality at a fair price

The Lewis Direct Team of strategic partners includes:

Mark Lewis of Lewis Direct, to provide personal service as your coach       and guide in the process from beginning to end. Mark understands the big       picture and knows how to make it work for you from laser-focused list       identification and acquisition services to inventive consulting and analysis to       market identification and testing.

Steve Juedes of Direct Hit Marketing, a direct marketing veteran, will       provide you with the latest in cutting-edge technology in database processing       techniques to give you the ability to get the most from your lists and detailed       reporting on the results.

T Taylor of The Creative Alliance, with his team of graphic artists and       strategic thinkers, will bring your material alive with innovative design and       graphics to grab the attention of your market and insure your direct mail piece       is read.

Mark Grant of Real World Marketing will work with you to create copy       that articulates a powerful message, differentiating your product or service from       its competitors and compels your market to buy.

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International Marketing

Use the Lewis Direct advantage to achieve your International goals...

All of the steps you’d normally follow in creating and implementing a direct mail       promotion in North America are made more complex when you’re attempting to       campaign abroad. There are subtle cultural differences, complicated regulations,       accurate translation, varying business practices, postal rate issues, and confusing       charges.       It can seem overwhelming — that’s where the Lewis Direct Advantage comes in.       Whether you’re planning to market your products or services in Mexico, South       America, Europe, Asia or Australia and New Zealand, we have the experience,       organization, and connections you need to overcome these complicated issues to       help you plan and implement a successful campaign.

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Testimonials

What others say about the Lewis Direct advantage...

A Partial List of Our Clients: Achieve Global Advanced Knowledge Alec Mackenzie & Associates Arizona State University Booher Consultants Business Travel News Canada Post Center for Business Intelligence Center for Simplified Strategic Planning Clemson University Colorado State University Corporate University Xchange Creative Problem Solving Institute Creative Realities Creative Training Techniques Dartmouth College Daryl Sink Associates Digital Consulting Inc. (DCI) Dr. Ken Blanchard Editor & Publisher Educational Discoveries eLearning Guild Enlightened Leadership Executive Excellence Fenman Ltd. Fortune Small Business/Gazelles Greenville Tech Griggs Productions Harvard School of Public Health Incentive Magazine & The Incentive Show Illinois Chamber of Commerce Interact Commerce/Sales Logix J.J. Keller John Wiley & Sons Publishing Kantola Productions Kepner-Tregoe Langevin Learning Services Management Centre Europe Manufacturer's Education Council Med-Ed Miller-Heiman Moran Publishing National Business Institute (NBI) Negotiating Coach.com Neuland Northwestern University Ohio Chamber of Commerce Orion Development Group Paton Press Presentations Magazine Productivity, Inc. Productivity Press Radio City Productions Results Seminars Richard Chang Associates Sales & Marketing Management Santa Clara University Stanford University Strategic Research Institute StuffBak.com Successful Meetings Magazine Survey of Buying Power The Lead Institute The Tom Peters Group The Walk The Talk Company 350 Communications Total Climbing Tracom Trainer's Spectrum Training Magazine United Artists Theatre Circuit University Associates University of Chicago University of Colorado University of Denver University of Findlay (Ohio) University of Kentucky University of Massachusetts at Boston University of Michigan University of Minnesota University of Missouri at St. Louis University of South Carolina University of Texas Unz & Company Utah State University Value Creation Partners Vital Smarts-Crucial Conversations VNU Business Media VNU Expositions WebEx William Oncken Corporation WorkPlace Publishing World Research Group

Lewis Direct has been an invaluable asset to our seminar business. Without Mark, we would not be as successful as we are today. His commitment gives new meaning to the term "business parnter." --James Wentworth, Vice President, Miller Heiman Mark Lewis provides Kepner-Tregoe with the highest quality support in all of our direct mail marketing. Our great success internationally is a direct result of Lewis Direct's support. His company's customer service is exemplary. --Virginia Chibbaro, Seminar Manager, Kepner-Tregoe Mark's relationship with list managers has built up over the years. His knowledge enables him to order the best lists, with the best response, and to get them quickly. --Kate Turner, Marketing Manager, BillCom "Mark is clearly the most knowledgeable direct mail broker and consultant in the training space. We've worked with him for years." --Phil Jones, Vice President, VNU Business Media

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Mark Lewis

Using the Skills of an Industry Expert...

Mark Lewis of Lewis Direct is experienced in all areas of direct marketing. These include strategy, list brokerage and management, list selection, copy and design of written materials, printing, lettershop and merge-purge. Through Lewis Direct's strategic alliance with CompuName, The List Emporium and Mal Dunn Associates, Mark represents both national and international lists. Some of these include Enlightened Leadership, Kepner-Tregoe, Langevin Learning Services, Maxim Training, and University Associates, among others. Before founding Lewis Direct, Mark worked for CareerTrack Seminars for 10 years. He developed the On-site Sales, Corporate Communications, Newsletter and International departments. As International Manager, Mark's close liaison with foreign markets included the United Kingdom, Ireland, Europe, Australia, New Zealand, Canada and the Pacific Rim. Using his extensive industry experience, Mark has served the needs of many clients including such notables as BillCom Exposition + Conference Group, Dr. Kenneth Blanchard, Digital Consulting, Inc., Doubletree/Guest Quarters Hotels, Enlightened Leadership, Kepner-Tregoe, Lakewood Conferences, Miller Heiman, Provant/Educational Discoveries and many more. Mark Lewis helps ensure that first-time list owners successfully place their lists on the market to generate high list rental income.

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Contact Lewis Direct

Colorado/Main Office: Contact Mark Lewis 400 Andrew Way Superior, Colorado 80027 USA Phone: 303/494-0730 Fax: 303/494-0729 Email: mark@lewis-direct.com

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